Among the sponsors are Amazon Brazil, Chilli Beans and Universal Pictures. Natal no Parque expects to receive more than 1.5 million visitors this year
Parque Ibirapuera opened its doors for its third Christmas project, carried out by Urbia and conceived and produced by Innova AATB, from the 3rd to the 26th of December 2022.
The project relies on actions from several sponsoring brands. Among them are Amazon Brazil, which will offer visitors a dedicated space for photos in the new Christmas tree; Chilli Beans, which brings a store to the event; 3 Coraes with a cafeteria; Granado, which has a store with vintage line products and several gift options, and Universal Pictures, which will promote the launch of the film Puss in Boots 2, in addition to holding mini shows with the characters from the film.
The event also counts with Rede Bandeirantes as a media partner, with a great program with complete coverage in all its digital channels, radios and television. In addition to the support of the City of So Paulo, as part of the Christmas Festival in the City, bringing more mobility to those who want to visit Christmas.
One more year that we bring great brands to be part of this event that is a landmark in the Christmas calendar of So Paulo. This will be a year full of lights, technology and unforgettable experiences for visitors, said Paulo Prado, Director of Special Projects at Innova AATB.
The expectation is that, in 2022, Christmas in the Park will receive more than 1.5 million visitors to discover the fable An Adventure in the Enchanted Park, which highlights the richness of the fauna and flora of Ibirapuera, in addition to being able to visit and take pictures of the Christmas tree that has 55 meters.
“We aim to deliver a magical Christmas to our visitors and an environment of great exchanges for brands. We know the importance of the date and we want it to be a very special celebration for everyone. The history of the fauna and flora of Ibirapuera, which will be told in our show, it is in line with Urbia’s actions to preserve and care for the environment, added Samuel Lloyd, director of Urbia.
