December is halfway through, and the last month of the year had a lot of news when it comes to the latest campaigns launched by brands. Although the World Cup taking place in Qatar has dominated the advertising world, many other ideas also deserve attention. To celebrate the best campaigns launched this month (so far), we’ve separated 5 of them in the classic TopPubli.
Check out the best campaigns from the first half of December:
O Boticário – Christmas
With Christmas getting closer and closer, the campaigns also arrive with everything to take advantage of the theme. O Apothecary launched a Christmas campaign that encourages rapprochement and has the central objective of awakening a purposeful reflection on the power of love and respect.
HBO – White Lotus Problems
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To promote the season two finale of The White Lotusa HBO Brazil it’s at W3haus launched the campaign “White Lotus Problems”, starring socialite Narcisa Tamborindeguy (@narcisat) and influencer Victor Oliveira (@victoroliveira). In a series of three videos, the two tell the chic perrengues they went through on luxury trips, as well as the protagonists of the channel’s award-winning production.
Star+ – Horror Films with Lucas Rangel, MC Carol and more
Globo – For the end of violence against women
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As for the campaigns focused on the ESG agenda, Globo launched the fourth phase of the campaign to combat violence against women, aired on TV Globo and on the company’s paid channels. The film portrays the aggressiveness to which children are exposed from a very young age. As they are direct and indirect victims of domestic violence, attacks naturalized at this stage of life produce marks that are often irreversible and feed the cycle that can transform them into adult aggressors.
Chevrolet – World Cup
Inspired by the climate of the World Cup in Qatar, Chevrolet launched its new campaign signed by WMcCann. The main purpose of the video is to associate two Brazilian passions: football and cars. The campaign materials draw the streets with the colors of Brazil where the cars pass, bringing a fun movement full of identity.
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The post TopPubli: The best campaigns of early December appeared first on ADNEWS.
