The series was created in collaboration with Imagine Entertainment and the films were directed by directors Vellas (Brazil), JB Braud (France) and Alex Buono (USA).
Coca-Cola has announced the launch of its Christmas anthology series, under a new creative platform called Magic Happens Presents. The brand will present new films in different formats on Prime Video, all centered on the premise of sharing and celebrating stories of human connection.
The Christmas anthology series entitled Christmas Always Finds the Way is made up of three short films, Alma, Pequeno Natal and Mordidas de Natal, and will debut on the streaming platform on Prime Video last Wednesday (7). The videos will be available on Youtube this Friday (9).
The series was created in collaboration with Imagine Entertainment and the films were directed by directors Vellas (Brazil), JB Braud (France) and Alex Buono (USA).
The Christmas Always Finds The Path campaign reflects the philosophy A Magia Happens (Real Magic) global platform that Coca-Cola launched in 2021, inviting everyone, everywhere, to celebrate the true magic of humanity. The brand believes that our differences make the world truly rich and interesting, and that we find magic when we come together and share experiences.
