The partnership resulted in the launch of Bien Amigos wine, referring to one of Galvo’s bordes but with an Argentine “touch”.
Brazil and Argentina joined forces in an action involving the winery owned by the narrator Galvo Bueno and Bodega Argentina Dante Robino. The partnership resulted in the launch of Bien Amigos wine, referring to one of Galvo’s bordes but with an Argentine “touch”.
To present the novelty to the public, the brands prepared an action that started with a projection in a building, in So Paulo, between Consolação and Maria Antónia streets, which showed the union between Brazilians and hermanos outside the football fields that resulted in the blend between the Argentinian Malbec grape and the Brazilian Merlot grape.
This Monday (12), Gol passengers bound for Buenos Aires were surprised by an audio narrated by Galvo Bueno, welcoming passengers and offering those present a toast.
We are always looking for ways to surprise our consumers, and the launch of Bien Amigos could not be different. Leaving aside the rivalry we have in football, we worked on a partnership that yielded a tasty experience for the palate and one more way to toast. And, still thinking about this Brazil-Argentina connection, nothing better than celebrating the launch on a flight with Brazilians and Argentines toasting this union, said Patrcia Faria, Head of Marketing at MATCH at Ambev.
The tasting will also be held on four more Gol flights to Buenos Aires and Mendoza, between the 12th and 15th of December.
