The campaign signed by David and seeks to reflect on people’s behavior in the virtual world
Burger King announced the launch of a restaurant in the metaverse and, through the Steam platform, customers will be able to place orders in the BKverse and receive them at home.
In the campaign, signed by David, the brand brings a provocative and humorous tone and makes an invitation to reflect on people’s behavior, making its consumers think about some points about BKVerso as more practical than delivery?, faster than the drive?, more fun than the store?.
The action continues the previous campaign, which mentioned the metaverse as something cool but that does not replace the real world, since you cannot taste, smell and immersive and real experiences there.
