Action, which has a subscription to Ogilvy, used the artificial intelligence feature
As part of the activations that reinforce the “Christmas Always Finds the Way” concept, Coca-Cola used technology to transform audios of happy holidays into surprises.
In ‘Magical Audios’, the brand invites users who buy Coke products on iFood to record Christmas audios in Kora, WhatsApp’s virtual assistant, trying to draw the silhouette of the iconic Coca-Cola bottle with the audio waves.
The action was created by Ogilvy Brasil in partnership with Coca-Cola and, to carry it out, the Artificial Intelligence of the virtual assistant was trained for two months to recognize the silhouette of the bottle, and thus be able to judge and classify the formats. and audio content.
The action helped to understand that, when difficulties separated us, our voices brought us closer together. More than that, we realized that our WhatsApp audios also generate drawings. We evolved the idea and created the challenge of designing the silhouette of the iconic Coca-Cola bottle with best wishes”, said Rubens Casanova, creative director at Ogilvy Consulting & Experience.
