Razorfish New York VP Daniel Portuga won the Bronze trophy at The Anthem Awards. The award came on account of the “Post in White” project, organized by the publicist during the pandemic, thinking about mental health and combating problems that plague millions of people inside and outside the corporate world, such as anxiety.
The idea of creating the Post em Branco, or as it is called in English, The Blank Post, came precisely after an anxiety crisis that Daniel had in 2020, at the height of the social isolation caused by the Corona Virus. What was meant to be something more intimate and personal, ended up becoming an opportunity not only to help himself, but several people around the world. On his LinkedIn, Daniel thanked the tribute:
“A real trophy is just a natural consequence of real work. More than talking about mental health is acting to help people. The Blank Post, a project based on my real anxiety attacks, is ?BRONZE at The Anthem Awards presented by The Webby Awards.”
And for those interested in knowing even more about Daniel Portuga’s project, you can follow an exclusive conversation that Adnews had with the advertiser later this year, commenting on Post em Branco. At Liveads, he commented on how the creation process was, the idea, the influence that the action generated and much more. Check out:
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