The space, located on Rua Oscar Freire in the metropolis, has the creative direction of architects Pier Paolo Balestrieri and Sergio Schnabel Fuentes, from Pier Ponto
Melissa launched its end-of-year campaign, called “Happy Holidays”, which includes a new collection and an experience for customers who visit Galeria Melissa in So Paulo: a giant ball pool.
The space, located on Rua Oscar Freire in the metropolis, is delimited by tiles full of letters that compose aspirational words and wishes for the year to come.
Inside the store, the installation receives the same creative concept, with acrylic totems filled with the effervescence of the balls.
The creative direction signed by the architects Pier Paolo Balestrieri and Sergio Schnabel Fuentes, from Pier Ponto.
