The agency, which works with influencer career management, will also focus on influencer solutions for brands.
Holofotte presented its rebranding and its new brand positioning and visual identity to the market.
The company, commanded by Yuri Tanaka and Joo Vitor Perez and which has campaigns for Mercado Livre, Google and Ambev in its portfolio, which works with career management of influencers, will also start to focus on influence solutions for brands and agencies.
The new visual identity brings weight, timeless aesthetics and a slogan that expresses the institution’s new MVV, which tells brilliant stories that influence.
Real connections are generated in human to human, through impactful storytelling, told by engaged protagonists. The brand that masters this skill has a competitive advantage in the market, explained Tanaka.
