Concert hall on Avenida Paulista was closed due to the pandemic, but will celebrate three years with new projects, including corporate ones
In 2023, Blue Note So Paulo celebrates the third anniversary of its arrival at one of the most popular spots in the city. The partners say they are very happy with the results of the show space. The house has become one of the capital’s main attractions, in addition to being a great platform for communication, activation, relationship and events for important brands, says Luiz Calainho, one of the partners and directors of the house, which was closed for two years due to the pandemic. . We had the immense challenge of the pandemic, but the success of the first year and the resumption are generating a positive balance since the reopening, at the end of last year, says Calainho.
To overcome the challenges imposed by the pandemic, Flvio Pinheiro, Calainho’s partner in the venture and also one of the directors, says that they adopted a strong crisis management to seek new income options. We held many lives, which was positive to keep the brand strong and with a bond with artists, public and sponsors, says Pinheiro, adding: We created new lines of business, such as the Blue Stage label in partnership with Musickeria, and we are recording and launching incredible concerts by artists such as Paula Lima and Claudio Zoli, among others scheduled, on all audio streaming platforms.
According to Pinheiro, the resumption of activities has been very positive. The pandemic has shown how important the live and in-person experience is for people. Blue Note SP is an environment that provides a unique experience for customers, as you are very close to the artist, in a qualified environment, excellent cuisine, cocktails and service, and an incredible address in the city, which is Conjunto Nacional, on Avenida Paulista. , highlights the executive.
He adds that they have the highest occupancy rate since they arrived in the city. In December, we held a record number of corporate events for large companies. In addition to the shows, we have a gastronomic program with lunch from Monday to Friday and brunch on Saturdays and Sundays. Always with live music, he says.
sponsors
Calainho also says that Blue Note’s sponsors were and are essential for a house like Blue Note SP to reach So Paulo. Our master sponsor is Porto Seguro Bank, with whom we started our relationship at Blue Note Rio. We have an extensive delivery platform for Porto Seguro Bank customers with discounts and special actions.
According to the executive, the Blue Note SP offers a broad activation platform and experiences for major brands. In addition to Porto Seguro Bank, we have companies such as Ambev, Azul Linhas Aéreas, Trousseau, Banda Azul, Zahil and Hotis Transamerica.
Regarding expansion plans, Calainho states that at the moment they are focused on the relaunch of the Blue Note Rio, which should take place in the next semester. For Blue Note So Paulo we will have big news for next year, such as the launch of the Blue Bar, which will be a new space in our external area overlooking Avenida Paulista. Plans for new branches in Brazil are also on the table, he reveals.
Pinheiro also declares that the prospects for 2023 are excellent, as it is the time to celebrate the three years of operation of the house. A schedule full of great national and international shows. Big actions and projects with our sponsors and new brands that are coming. Our corporate events area, Blue Note Corp, will undoubtedly have the best year yet, he concludes.
