In total, there were more than 190 cases registered in the seven categories of the award organized by Ipsos Brasil Pesquisa de Mercado
This Monday (12), TikTok held the first edition of the TikTok Ad Awards, an award dedicated to brands and agencies that bet on the platform to run their campaigns throughout 2022.
The award was organized by the consulting firm Ipsos Brasil Pesquisa de Mercado and relied on a jury composed of marketing executives from brands and agencies to select the best campaigns on the platform.
“We designed an award with very complementary categories, which recognize everything from creativity and performance to diversity. We hope that the award will help spread good practices and references for companies that still do not invest in the platform. TikTok for everyone, for companies of all sizes , all sectors and for companies seeking both brand strengthening and sales”, said Gabriela Comazzetto, Head of Global Solutions for LATAM Business at TikTok.
In total, there were more than 190 cases registered in 40 days for the seven categories. The award evaluated everything from content that knew how to harness the potential of creators and the TikTok community to the intelligent use of formats and sound on the platform.
See who the winners of the TikTok Ad Awards 2022 were:
Go For You dammit – Best use of format
Winner: Prime Video + DOJO – Prime Video X-Ray
@primevideobr lvaro and Lucas using the X-Ray filter on Prime Video and giving these faces new names made my day. Have you tried it around?
I’m original – primevideobr
Make it loud – Best use of sound
Vencedor: Burger King/Zamp + David – Dueto Delivery
@vanessalopesr #duet with @burgerkingbr BK’s hunger arrived and I ran for delivery! Don’t waste time and make yours too! #BKdelivery #DuetoBK *post
as original – Burger King Brazil
It has that great presence – Best partnership with creator
Winner: Avon + Wunderman Thompson Brasil – #Avonscov: O Hit do TikTok
@avonbrasil Have you ever seen a retelling surpass the original? Neither does she, our make and remake critic: Isabela Boscov #avonscov
original sound – Avon Brasil
POV: hitei on TikTok – Best trending surf
Winner: Coca-Cola + OpenX – Coke Light, Coke Regular, Coke Trend on TikTok
@mcnau Coca-Cola challenged me and I launched the COCA-COLA PISEIRO #publi #AumenteOVolume #cocacolalight #cocacolanormal #cocacolazero
Coca-Cola – Trend
Partnership of millions – Better co-creation with the community
Vencedor: Rock in Rio + A-LAB Content Lovers – #RockInRioEuVou
@jotalibras @Rock in Rio is also concerned with social inclusion you deaf friend can’t be left out!! COME #RockinRioEuVou #Publi
original sound – O Menino da Libras
TikTok for everyone – Best campaign focused on DE&I
Vencedor: Dove + Oliver – That’s not my name challenge
@dove #ThatsNotMyName Stand up to bullying with our #DoveSelfEsteemProject Challenge and boost #SelfEsteem at the in bio #Dove #PelaBelezaSemPadres
Thats Not My Name – The Ting Tings
Forget it here, I’m talking about the elite – Best profile
Winner: Guaran Antarctica + Snack Content – @guarana
@guarana I know your mother is like this #TicoTecoDoNana #queprima #permissao
as original – guarana
