Samsung debuts, last Monday (12), the third phase of the campaign Você Nasceu Para Mudar with the first music video released on TikTok. Developed by the agency Leo Burnett Tailor Made, the clip features the participation of #TeamGalaxy Manu Gavassi and Gustavo Mioto, in addition to the three winners of the contest of the same name that questioned how technology can bring positive changes to our lives. In addition to the song and the clip, Manu and Gustavo will also do a pocket show this Thursday (15th), at Shopping Cidade Jardim, in São Paulo (SP).
Mario Sousa, Senior Director of Marketing for Mobile Experience at Samsung Brazil, said:
“The Você Nasceu Para Mudar campaign reflects Samsung’s commitment to developing products and services that have a positive impact on people’s lives. That’s why we were inspired by real stories to create our products and technologies, and, in the same way, we were inspired to create this song and video that are so inspiring for this third phase of the campaign.”
Alessadra Sadock, Creative Experience Director da Leo Burnett TM, conta:
“This is the first song created from real Tik Tok stories of people who were born to change, a total match with the brand’s concept, enriched by the talent of Manu and Mioto who rocked a song as inspiring as the personal experiences they shared. portrayed.”
Launched in July, the campaign Você Nasceu Para Mudar aims to show people how technology can positively transform lives. In its first phase, the initiative focused on the Galaxy Ecosystem and was composed of real and inspiring stories from important Brazilian influencers.
The second phase of the campaign brought the contest Você Nasceu para Mudar, which invited people to post videos on social networks telling a personal experience of how technology has positively impacted their lives. The winners were selected by a judging committee that evaluated as main criteria: creativity, adherence to the theme and originality of the published videos.
The Clip
Performed by Manu Gavassi and Gustavo Mioto, the song, with an engaging and motivational tone, is a manifesto for all people who wake up in search of change. The lyrics talk about connections and relationships through real stories that are repeated every day in the most diverse corners of Brazil and end up inspiring other people, bringing strength, courage and certainty that change is possible. The song will also be available on the artists’ official Spotify.
Manu brings the best of his voice to inspire young people engaged in this transformation. It is accompanied by the pop sound of musician, gamer and country music phenomenon Gustavo Mioto, who is used to connecting with this modern, passionate and sensitive generation.
The contest
The clip featured the winners of the contest, held by TikTok, Você Nasceu Para Mudar, launched in the second phase of the campaign. People were invited to post videos on social networks telling how technology brings positive changes to their lives. Makeup artist Nubia Abreu, choreographer Caco Aniceto and illustrator Lenon Ventura shared their stories and the winners were selected.
Nubia counts as the foldable smartphone Samsung Galaxy Z Flip4 5G1 2 helped her see her creations from different angles and connect even more with her audience. “With my Z Flip4 5G I can reveal all the secrets of my creations”, she says.
Choreographer Caco Aniceto explains that the Galaxy Buds2 Pro wireless headphones and the Galaxy Watch5 smartwatch help him keep the rhythm and tune of the music, making him focus on what really matters, while Lenon uses a Galaxy Tab S8 5G1 to bring your creations to life. ??Technology has shown me that everyone can write their own story in a unique way.“, it says.
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