Actor Fabio de Luca will play Santa Claus in four interactive videos that will be posted on the brand’s social networks
Submarino launched its Christmas campaign, which invites consumers to find better conditions to buy products to gift the most diverse tastes, called Natal Submarino – Gifts that are your face.
To make the campaign more attractive, the brand is also promoting actions on social networks with Porta dos Fundos and actor Fbio de Luca, from the entertainment hub, will star in four interactive videos on social networks Instagram, Facebook and TikTok.
In the content, Santa Claus, played by the comedian, responds to messages received in his DM with unusual and funny requests, giving tips on what to buy at Submarino, such as books, air fryers and cell phones. The first video has already been aired on the social networks of Submarino and Porta dos Fundos.
This year, we’re bringing lots of deals and good humor to one of the most celebrated dates of the year. In this Christmas campaign, we highlight the variety of gifts that can be found at Submarino and talk to anyone who has a passion for something and wants to give someone a gift with that passion. This Christmas, the idea is to show that Sub has gifts for all people, personalities and tastes, said Daniela Beigler, Submarino’s Marketing Manager.
