The “Hasta La Vista” perfumes developed by House of Brands in partnership with the singers for the release of the song “MAMA.cita (hasta la vista)”
With the aim of working with influencers as brands, Mynd presented the product line of Lusa Sonza and Xam, which is part of the strategy for launching the artists’ new song “MAMA.cita (hasta la vista)”, which will be released on the 21st of December.
The Hasta La Vista perfumes, created and developed by the House of Brands in partnership with the singers, hit the market in two fragrances and are available for purchase online.
In August, we announced the company’s move focused on the creators IPO, which we believe is the future of the segment in the country by connecting influencers to physical and digital products. Today, we are making our first major delivery to close out the year, with the expectation of launching another 24 products by the end of 2023, revealed Ftima Pissarra, CEO of Mynd.
The fragrance developed by Luisa has notes of jasmine, almond and cocoa. The perfume made by Xam has notes of sandalwood, cedar and amber.
The expansion of this model is just beginning in Brazil. We have developed well-structured and unified processes to reach a new level of business in the market and, thus, offer a greater volume of perspectives for our artists and content creators, added Carlos Scappini, the company’s COO.
