The main focus of the campaign is on essential wardrobe items, which stand out for their quality and good workmanship.
Levi’s launched its year-end campaign that aims to show consumers that the rituals of the season can be festive and, at the same time, sustainable, entitled “Do Your Best”.
Based on this concept, the brand is seeking to offer varieties of washes and colors of the company’s traditional 501 jeans, and new versions of the models inspired by the 90s, which are Levi’s highlights for the holiday season.
In addition, as part of the brand’s environmental responsibility pillar, the products are made from Cottonized Hemp, a type of hemp fiber, a plant that, compared to cotton, grows faster, uses less water and leaves the soil cleaner and healthier. .
The main focus of the campaign is essential wardrobe items, which excel in quality, good workmanship and that get better over the years.
