For the entire summer, from December 17 to February 26, 2023, the Change ita wellness media platform, will offer, in partnership with Amstel Ultra thousands of free activities for cariocas and tourists in the next edition of Rio Academia Amstel Ultrawhich reaches its second consecutive year even bigger.
This time, Mude intends to hold more than 60 free classes per week, totaling more than 600 classes and more than 30 thousand attendances to the public until the end of the event, which makes the Rio Academia Amstel Ultra the largest and longest running wellness activation in the history of the Rio de Janeiro waterfront. More than 100 professionals will be involved, including professors and staff.
Once again, the Place 10in Ipanema, Rio de Janeiro, will be the point for those who enjoy outdoor activities, free exercise and sunsets with music, among other attractions. In addition to the complete outdoor bodybuilding gym, open for 57 hours a week, the public can take part in yoga, footvolley, beach volleyball, muay thai, mat pilates, adapted functional classes, boxing, slackline, beach cycle, fit dance, cross dance, cross training, wolf fit and inner balance. All classes are scheduled through the Mude app, which is also free and simple to navigate.
Another novelty this year is the possibility of borrowing an umbrella, beach chair and ball, which can be reserved through the Mude app.
On Saturdays, starting on the 17th, there will be Sunsets, with a special program and sundown to the sound of renowned DJs. The official opening of the event will feature the ambassadors of Rio Academia Amstel Ultra: the creators of cross dance (union of cross training with a lot of dancing) Gabi Zecchinelly e Marcela Gorgulho, which will provide a special lesson on the new summer fever. The sound will be in charge of the MC and singer Lica Tito, who will act as DJ during sunset.
Anna Luisa Daficomarketing manager for Amstel in Brazil, celebrates:
“With Amstel Ultra, we came up with the proposal to encourage consumers to have an active lifestyle, focused on counting good times instead of calories. By offering activities related to sport and well-being, we also present our concept that combines movement and fun. Therefore, we are super excited about this renewal of partnership with Mude in another edition of Rio Academia Amstel Ultra.”
The project follows Mude’s concept of positively impacting people’s lives, offering free physical activities as a way to move around, reaching a plural and wide audience. “We are an outdoor wellness ecosystem, and with Rio Academia Amstel Ultra we want to do even more for the population, based on an unparalleled experience that only the capital of Rio de Janeiro is able to provide”, he rejoices. Marcus Moraes, CEO from Change.
Regarding Amstel Ultra’s master sponsorship for the second consecutive year, Moraes believes that success lies in delivering assertive 360° communication: “It is one of the most extensive brand experience projects on the Rio de Janeiro waterfront, with more than 10 uninterrupted weeks , which provides unparalleled visibility to brands, using OOH, DOOH, our influencer teachers and the digital communication of the Mude app”.
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