The festival marks the second investment of the company in an event within the territory of experience and music
KitKat will be the official chocolate of The Town 2023, a music, culture and art festival to take place in So Paulo in 2023. The first edition of the event will take place on the 2nd, 3rd, 7th, 9th and 10th of September of next year.
With a focus on strengthening the brand’s relationship with generation Z, KitKat will bet on experiences with music to connect with its consumers and provide great moments to the public.
“Over the last few years, music has been present as a strategic pillar, and KitKat’s participation in Rock in Rio Brasil 2022 has shown the brand’s potential within this universe. Our objective is to provide unforgettable breaks, both for those who attend the festival and for those who follow from home, explained Patricia Nacamuta, marketing manager for KitKat.
During the event, the public will have access to different activations and experiences with the brand, such as an exclusive space overlooking The One Stage and distribution of gifts.
