The budgets allocated to the sector’s activities should end the year with a movement of R$ 30.2 billion
The total amount of budgets earmarked for business communication activities by organizations in Brazil, with annual gross revenues above R$300 million, should close the year 2022 with a turnover of R$30.2 billion, according to the exclusive survey of the Brazilian Association of Business Communication (Aberje).
According to the institution, growth compared to last year was 6%, above the average GDP (Gross Domestic Product) projected by the financial market at 2.76%.
Based on this investigation, we tried to measure the size of the business communication market in Brazil, which is a very useful indicator for companies, said Hamilton dos Santos, general director of Aberje.
