The campaign, signed by VMLY&R, presents the advantages of the operator’s “Control with Youtube” plan
Vivo is presenting its new plan, “Controle com Youtube”, with a campaign that features a parody of one of the most emblematic funk songs of the 2000s.
The piece, signed by VMLY&R and to the sound of “They are out of control”, presents the advantages of the internet plan.
We know that people love being able to enjoy content without worrying about the internet, and the new Vivo Controle campaign encourages this, said Marina Daineze, Image and Communication director at Vivo.
The campaign is aired on free-to-air TV in merchs on programs such as “Hoje em Dia”, from Record TV, and publicity on social networks in actions with influencers
Still on the strategy of talking to the public about these advantages, the campaign goes beyond the films and includes content actions with influencers Leo Hwan, Livia La Gatto and Esdras Saturnino.
