The partnership is a continuation of the brand’s strategy of consolidating itself in the gamer universe.
Trident will sponsor, for the second consecutive year, the eSports Brasil Award. The partnership is a continuation of the brand’s strategy of consolidating itself in the gamer universe.
At the event, which takes place on December 16, at the Memorial da América Latina, in So Paulo, Trident will be responsible for presenting the winner of the Best Free Fire Player of the Year category and, for this, the brand will count on the presence of influencers gORDOx and SMzinho.
In addition, the public attending the award ceremony will also have the opportunity to enjoy the brand’s stand, which will have a dancing machine and the brand’s new flavors.
We want the Trident brand to be a true ally of players in the face of challenges, encouraging authentic attitudes in decisive moments of games through chewing. For that, we need to be where they are and the eSports Prize is certainly one of those places. In addition, presenting the Free Fire reveal category makes perfect sense at this moment, after all, the game was the subject of our most recent campaign in partnership with Alok, said Anna Carolina Teixeira, marketing director for candies and gum at Mondelez Brasil .
