The creation of the Ovvi brand signed by Superunion
Vivo presented to the market its new brand of accessories for technological devices, Ovvi.
The creation of the Ovvi brand was signed by Superunion, which developed a logo with a modern and digital geometry and the packaging of the brand’s regular and ecological line products.
“The new identity expresses in its reduced form the symbol of a brand that accompanies people’s day-to-day routine cycle in an authentic and minimalist language, being striking and bringing personality to the applications”, explained Shingo Sato, head of design from Superunion Brasil.
Within the “originally Ovvi” concept, created by Africa, the communication reinforces the identity that translates the brand’s value proposition: offering tech accessories that are closest to original quality, highlighting consumers’ lifestyle through product design.
“The launch of Ovvi is synergistic with the company’s purpose, ‘Digitalizar para Approximar’, and reinforces Vivo’s strategic positioning of being a hub of technology, connectivity, digital services and providing its customers with complete solutions that go beyond the core business. telecommunications”, said Alan Hessel, director of Consumer Electronics at Vivo.
