Marcas dos Cariocas Study, in partnership with TroianoBranding, elected advertisers in 39 categories
Havaianas was elected, for the fourth time in a row, the brand that most ‘resembles’ Rio de Janeiro, as revealed by the Marcas dos Cariocas study, carried out by O Globo in partnership with TroianoBranding. The survey also pointed out that Uber continues to be the favorite of locals for the third year (see the complete list below).
The study, which was released this Thursday, aims to identify the brands of products and services most admired by locals in 39 business categories, considering quality, price, respect, identity and evolution.
The general ranking had Uber, which was also the champion of its sector, as the most admired brand and Smart Fit in second place, followed by Coca-Cola, Samsung and BR Petrobras in the Top 5.
The brand that most respects the consumer is Samsung, while the one that most respects the environment is O Boticrio. In this edition, the means of payment category was also launched, which was led by PicPay.
2,175 interviews were carried out in the first phase, in order to identify the brands within each category. In the second phase, which seeks to build the ranking by category, 2,292 respondents indicated which brand is most associated with each of the five dimensions.
gymnastics academies
Smart Fit
Mobile and tablet devices
Samsung
transport service apps
Uber
Sportive articles
Nike
automobiles
Honda
Banco
Nubank
Caf
fold
Beer
Heineken
Private clinics and hospitals
pain group
Cias areas
Gol
computers
Samsung
cosmetics
O Boticrio
Appliances
Brastemp
tourism companies
Take off
Language school
English culture
Farmcias
Drugstore Pacheco
Fast food
McDonalds
personal hygiene
Nature
real estate – construction company
MRV
Exclusive furniture and heart stores
Tok&Stock
Brands of products and varied services for the daily lives of pets
Pedigree
Brands that respect the consumer
Samsung
Brands that respect the environment
O Boticrio
Brands that are the face of Rio de Janeiro
Havaianas
Payment options
PicPay
Feminine fashion
C&A
mobile operators
clear
pay TV operators
Sky
health plans
Factor
gas stations
BR Petrobras
Sunscreen
Sundown
Soft drinks
Coke
restaurants
Outback
Insurance
safe harbor
Shoppings center
BarraShopping
shopping site
Shopee
Ice creams
Nestle
supermarkets
Guanabara
private universities
station