The campaign’s motto is Gifts to Shine and features Claudia Raia, Camila Queiroz and Klebber Toledo.
Eudora launched its Christmas campaign alongside names such as Claudia Raia, Camila Queiroz and Klebber Toledo.
The campaign, which has as its motto Gifts to Shine, is focused on publicizing the launch of the brand’s Christmas kits and aims to encourage consumers to highlight what is unique about the recipient’s profile.
With the creation of a trend on TikTok, the videos show the personalities describing the main characteristics of the gift in question, choosing the ideal gift and exchanging packages with the Eudora Christmas kits.
“Choosing the perfect gift correctly means being in tune with the recipient, being aware of what makes that person shine. That’s why we focus on names that are very much in tune with Eudora, like Claudia, for example, who is an example of brilliance and authenticity, to show in practice how to highlight the unique brilliance of those we love, said Fernanda Utrini, Eudora’s branding and communication manager.
A by having other personalities, such as Carol Janini, Andressa Suita, Dani Santos, Sabrina Paiva and Amanda Mendes, an influencer known for her T de Crespa profile.
