The company has opened a bidding process and should announce its new agency soon
After four years, the partnership between LewLara\TBWA and CVC comes to an end. The announcement was made by the agency itself this Thursday afternoon (15). The relationship began in 2018, when Lew’Lara was chosen in a competitive process to manage the account in an integrated way, online and offline.
CVC is now in the bidding process and should announce its new agency soon
During the period, the brand and the agency faced one of the most challenging situations generated by the Covid-19 pandemic, which was the closing of the borders of the countries. But they also celebrated CVC’s 50th anniversary with a campaign starring Ivete Sangalo.
It is an honor to look back and see what we have done for this brand, which is not only top of mind for consecutive years, but is also part of the construction of unforgettable memories for Brazilians”, said Marcia Esteves, CEO & Partner of LewLara\TBWA.
