The action, which involves the app’s chatbot, was developed by the Lacta teams together with the Creative Shop team at Meta and the David team.
Lacta teamed up with Meta to prepare an end-of-year action, called “Your year on a zap”, which aims to provide retrospectives based on conversations that customers had via Whatsapp during the year 2022.
The action, developed by the Lacta teams together with the Creative Shop team at Meta and the David team, has a chatbot on WhatsApp that talks to the user and gathers photos to automatically turn them into a video.
This action continues the strategy of bringing Lacta’s purpose to life: nurturing intimacy in relationships. We believe that this is built on small gestures like sharing a chocolate and exchanging a WhatsApp message. We created the Year in Review, in partnership with WhatsApp, so that people can celebrate and share all the moments they lived together throughout the year, this Christmas, said Fabola Menezes, chocolate marketing director at Mondelez Brasil.
To boost the platform’s publicity, the companies invited personalities such as Juliette, Deborah Secco, Fernanda Paes Leme, Douglas Silva and Paulo André. The media plan also has 90 micro influencers to support the communication strategy of the action created by David and developed in partnership with BR Media.
“Lacta’s action is very strategic and right, since it unites two major current trends: the short video format, one of the fastest growing on our platforms worldwide, and business messaging, which uses the exchange of messages as a form of engagement that is already widely used by consumers in the country”, added Theo Rocha, director of Meta’s Creative Shop for Latin America.
