As of today, December 16th, the Bank and Grupo Rendimento will have a new visual identity. The rebranding of the brand, structured by Interbrand, comes to reinforce the position of being a partner company of global financial solutions, which offers specialized consultancy in foreign exchange transactions and a portfolio of customizable products, through a close and personalized service.
Abramo Douek, CEO of Grupo Rendimento, comments:
“The project included a review of the architecture and brand strategy, now emphasized by the promise “your partner that makes it happen”. This new moment reinforces our commitment to offering complete solutions that go beyond the national market, meeting the global needs of our customers. We want to show current and potential customers the differentials and possibilities of integration and synergy between the services of the various branches that make up Rendimento, in the areas of foreign exchange, credit, investments, services and payment solutions.”
According to Beto Almeida, CEO of Interbrand, one of the main factors that helped the leadership’s decision-making process was the active participation of the institution’s clients in different moments of the project. He says:
“Grupo Rendimento knows its customers, their businesses, their desires in depth and this is yet another move to make its offer increasingly relevant, agile, simple and close to the real needs of its target audience”.
Grupo Rendimento comprises the Agillitas, Banco Rendimento and Cotação brands and its main objective is to delight its customers. Companies offer different types of products and services to serve customers in a specialized and personalized way. The group also has ADM Venture Capital, the investment arm in the innovation area.
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