The campaign, developed by Dentsu Creative, is running across the brand’s social channels on YouTube, Instagram, TikTok and Facebook in December.
Nissin decided to get even closer to the gamer public with its new campaign “Strong emotions in gameplay”.
The piece, developed by Dentsu Criative, showed the reaction of game influencers such as Gabriela Jinki, Gabriela Cattuzzo and Jota Facanha in relation to a live by one of the biggest game influencers, Jukes. In the broadcast, the streamer breaks a Nissin Lmen and consumes it raw during a tense moment in the game.
The combination between the gamer universe and NISSIN products has been proving to be closer and more successful. This campaign reinforces that, in different ways, our products appear as a delicious and practical consumption option for players, said Ana Fossati, Marketing Manager at Nissin Foods do Brasil.
To boost engagement and amplify the impact of Jukes’ attitude on the live, the moment was posted on humor pages, such as Memes Br and Soldado Ferido Oficial. The action is taking place across the brand’s social channels on YouTube, Instagram, TikTok and Facebook in December.
Nissin is such a beloved brand that we are always surprised by the co-creation that comes from the community. This time, even a new form of consumption has emerged,” added Kojiro Tanoue, Executive Creative Director at Dentsu Creative.
