Mudana aims, in the short term, to increase the synergy between the brands Banco Rendimento, Cotao DTVM and Agillitas
The Bank and Grupo Rendimento will have a new visual identity. The rebranding of the brand, structured by Interbrand, comes to reinforce the position of being a partner company of global financial solutions, which offers consultancy in foreign exchange transactions.
According to Beto Almeida, CEO of Interbrand, one of the main factors that helped the leadership’s decision-making process was the active participation of the institution’s clients in different moments of the project.
Grupo Rendimento knows its customers, their businesses, their desires in depth and this is yet another move to make its offer increasingly relevant, agile, simple and close to the real needs of its target audience.
Abramo Douek, CEO of Grupo Rendimento, said that the project included a review of the architecture and brand strategy, ‘now emphasized by the promise ‘your partner makes it happen”.
“This new moment reinforces our commitment to offering complete solutions that go beyond the domestic market, meeting the global needs of our customers,” he said.
