iD\TBWA hires creative team, Nestl introduces communications and media director, and Frat Digital promotes director to CEO
In one of the last weeks of the year, the news that took the market by surprise was the departure of Joo Branco da lederana de marketing do McDonald’s?? The executive, who arrived at the company eight years ago and was in the position of CMO, posted a farewell text last Monday (12th) on his social networks.
In it, the executive cited his most recent book ‘D[] Purpose’, which was among the best sellers in Brazil ten times, its Marketing course, in addition to other activities, such as columns, lectures and mentoring.
This week, the Brazilian market said goodbye to creative Marcelo Nogueira, packing for New York. In the city that never sleeps, he will hold the position of ECD at BBDO at the invitation of Luiz SanchesCCO of BBDO North America and Chairman/Partner of AlmapBBDO.
With more than two decades in the market, Marcelo is the owner of important national and international awards, including 75 Lions at Cannes Lions, 28 Pencils at One Show, in addition to being seven times Professional of the Year at Rede Globo.
The professional was responsible for creating and leading campaigns such as ‘Kombi farewell, as well as Johnnie Walker, Ambev, Visa, Mars, HP, Getty Images, Pepsico, LG, Amazon and O Boticrio.
Another news came from iD\TBWA, who announced new names for the creative team. Guga Diehl arrives as creative director and Clarissa Maple returns to the agency to be associate creative director. She double barb with Lcio Caramoriwho has held the position for two years.
In this context, the department continues under the leadership of the executive director Sthefan Kowhich is also dedicated to projects with iDxthe agency’s design and innovation hub.
New director at Nestl
Gustavo Aguiar the new director of communication and media at Nestle?? The novelty involves the integration of the media area with those of branding, Contet Studio and Design, with the aim of increasing synergy between the teams.
The new structure will have as one of its objectives the dissemination of the Growth Marketing concept for Nestl’s brands and businesses.
Aguiar, who holds a degree in Communications and Advertising, will report to Ionah Kochen, vice president of marketing, communications and institutional affairs at Nestl.
back OMZ
A OMZ received back Marcos Lara, who will assume the position of manager of RTVI. In her first passage through the agency, Lara acted as a service manager.
He has experience in managing and coordinating brands such as Casa KM, EDP do Brasil, Comercial Gerdau, Fini, Porto Seguro, among others. For the last two years, he has been in charge of marketing in a cosmetics industry, responsible for the development and launch of new brands and products.
“I am very excited about the projects we are developing for the agency’s production area in 2023 and very happy with the opportunity that OMZ is giving me in this new challenge”, he said.
From USA to Prdigo
A Prdigo presented this week its new scene director, the North American Robert Soucy?? With experience at some of the world’s leading agencies, he has directed commercials shown at the Super Bowl and competed at festivals such as Cannes Lions, Webby and Addy with films for brands such as Budweiser, Ikea, Southern Comfort, Spotify, KFC and Motorola. The director divides his time between New York (USA) and Brazil, where he has a base in Alter do Cho, in Par.
Ex-CBO da Bullet na Frat
Agency specializing in branding, media, Frat Digital promoted Robert Castellini CEO. After serving as executive director for the last year, the former Bullet CBO has more than 15 years of experience in the communications market, having worked at Hands, Leo Burnett, Gray and Mix Brand Experience (Aktuellmix), among others.
The executive has already worked with clients such as P&G, Ambev, BRF, Google, Facebook, Bauducco, Ita, Coca-Cola, Mondelez, PepsiCo, among others.
Climbing the ARC
A ARCagency of Publicis Groupannounced the arrival of Victor Pupo creative team led by the creative director Dad Piovezam?? Having worked at Execution and Leo Burnett Tailor Made, the editor graduated in Journalism from ESPM and has already created for brands such as Bradesco Seguros, Dona Benta, Movida, Ptio Higienpolis, etc.
head of content
A DreamONE promoted the journalist Lucca rebelled to the post of head of content. Since 2016 at the agency, the professional now has the challenge of leading the team of content writers and improving deliveries for important clients, such as Microsoft, Duratex, Rede Santa Catarina, Editora Melhoramentos, among others.
As the digital world is extremely dynamic, we need to be attentive to the results and opportunities to make quick detours, in order to generate the best solutions, he said.
