The World Cup is unfortunately coming to an end. After almost a month of the tournament, the grand final, between Argentina and France, takes place this Sunday. However, this date is not marked just because of football, as several advertising campaigns are launched to take advantage of the event’s engagement. To celebrate the best campaigns launched during this period, we have separated 5 of them in the classic TopPubli.
Check out the best World Cup campaigns:
Budweiser – The world is our stage
A star-studded team, inspiring music and the pursuit of a great goal. If every World Cup has these three elements, Budweiser brought them all together in its global campaign for this year’s World Cup. In this way, the brand brought the Brazilian Neymar Jr., the Argentine Lionel Messi and the Englishman Raheem Sterling to star in the video.
Alive – Black Teachers
Even though Brazilian football is full of black idols within the 4 lines of the field, when we look at the coaching staff bench, there is a clear absence of black professionals leading the team. For this, Vivo joined CBF in one of the most socially important campaigns related to this year’s World Cup. know more.
Guaraná Antarctica – The Canarinho is at peak
When getting ready to cheer for the Brazilian National Team, who better than Canarinho, the official CBF mascot, to bring the feeling of celebrating and vibrating for Brazil? Hexa may not have come this year, but the national team’s mascot was certainly present and will return in 2026. know more.
Brahma – Waka Brahma
In one of its most creative campaigns, Brahma brings together Galvão Bueno and Zeca Pagodinho, with a star-studded selection, for the launch of a special video of Waka Brahma, the song composed by the brand inspired by Shakira’s hit released in 2010 that marked history of Cups.
adidas – The Impossible Rondo
And if Argentina is in the final, one name deserves almost all the prominence: Lionel Messi. In his last Cup, the star starred in a campaign that manages to be creative and even emotional for adidas. In the video, made thanks to the magic of special effects, the ace plays the ball with 4 other versions of himself who also participated in the event in previous years.
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The post TopPubli: the best campaigns of the Cup appeared first on ADNEWS.
