Mauro Ramalho will take over from Domenico Massareto, who left the agency in July
Publicis announced Mauro Ramalho as its new CCO, a position occupied by Domenico Massareto until July. With almost 25 years of experience, the executive arrives to command a team of more than 100 professionals, in addition to managing the technology, projects and production teams.
Last year, Mauro served as VP of creation at R/GA and, before that, he was CCO at CuboCC, where he spent ten years. The executive has also worked at AKQA in San Francisco, Organic in Toronto and at the Brazilian companies PONG Dynasty, FCB, AgnciaClick and McCann-Erickson.
Ramalho has already participated in projects that impacted the growth of the businesses of brands such as Google, Facebook, Spotify, TikTok, Ambev, Boticrio, Audi, Heinz, Nestl, TIM, Pepsico, Xbox 360, McDonald’s, Target, Nestl, Coca-Cola Company, Dodge, Chrysler, Jeep, GM, Johnson & Johnson, Mastercard, Ita among others.
Publicis is an agency known for its robustness and quality of delivery in all its projects. I am very excited to join forces to carry out even more potent and creative works, in line with a mindset of tech, data and the pulse of culture, important ingredients for a greater impact on the market and society, said the new CCO.
The executive will have the support of Dani Ribeiro and Fabio Astolpho, creative directors at Publicis, in addition to Claudia Cecilia, Deh Bastos, Jairo Anderson, Laura Azevedo, Leandro Pinheiro, Luis Figueiredo and Samuel Normando, creative directors and, furthermore, , Renata Sayo, head of production.
