The #OwnYourColors action was born out of a partnership between FIFA and Upland. In addition to the city, players will be able to participate in NFTs draws
Argentina became three-time champion of the World Cup in Qatar, in an electrifying game against France, this Sunday (18). The victory gave the Latin American country not only the cup, but also the mapping of the capital, Buenos Aires, in the metaverse through the #OwnYourColors action, born from the partnership between Fifa and Upland.
A survey carried out by Upland with its community in Brazil indicated that 60% of players bet on the French capital as the new city to be mapped by the platform, which did not materialize. In the case of Buenos Aires, 40% of uplanders bet on the team led by Lionel Messi, and they won.
In addition to the city mapped in the virtual world, players will also compete for the NFT draw at the stadium where the championship final will take place, Lusail.
In addition to the announcement of the next uplander city, the main collectors will compete in the drawing of the exclusive NFT of Lusail, the beautiful stadium of the final that will certainly become a valuable virtual property in the metaverse. Unique souvenirs from the Cup will also be distributed, such as videos of the best moments of the games, for collector fans with the highest scores , explained Ney Neto, general director of Upland in Brazil.
During the 30 days of the World Cup, football fans and Upland players purchased more than 200,000 NFTs from the championship. In the packages purchased at the cost of 2, 5, 10 or 25 dollars, the uplanders collected plays of the stars, crests, cleats, shirts, logos, posters and mascots.
