In addition to Brazil, the brand is active in Lima, Peru, and New York, in the USA. The creation signed by PROS
Bauducco took the Christmas atmosphere of its products to three countries in the Americas. In addition to actions in São Paulo and Rio de Janeiro, the brand took the communication of its Panettones to consumers in Lima, Peru, and Times Square, in New York.
In the North American city, Bauducco distributed Panettones and showed a 3D film shown on the biggest digital panel of the famous tourist spot. The creation signed by PROS.
The action resulted in a film, released last Thursday (15), which explores the main Christmas recipe, Panettone Bauducco, as the icon that brings people together. The piece has the concept of A feeling called Family and aligns all brand communication for the date.
“The film occupies the role of yet another point of contact for Bauducco with the public, this time internationally, with the intention of announcing the arrival of Christmas and inspiring good feelings. The script was formatted thinking of showing how a piece of Panettone, this Christmas icon, capable of shortening distances, producing memories and bringing us closer to those we love”, said Maria Claudia Mestriner, creative director at PROS.
The film will be broadcast digitally, on social networks and channels owned by the brand, with coverage in the three countries. Another important step for building Bauducco in the US and in the focus countries of Latin America Peru, Paraguay, Chile, Argentina, Uruguay and Colombia was the expansion of the brand’s social networks with pages on Instagram for each of these markets.
We are in a moment of challenging ourselves to open and consolidate new markets, as the global brand that we are. The Panettone is the ideal protagonist, as it symbolizes all the magic that our yellow boxes contain, elevating the connection beyond the product, added Andr Britto, CMO Global at Bauducco.
