The account integrates the nucleus led by Thas Szpigel and will be managed by Tabata Pitol
InPress Porter Novelli is Electrolux’s new communications agency and will be responsible for the company’s integrated communications management for Latin America. The account integrates the nucleus led by Thas Szpigel and will be managed by Tabata Pitol.
The scope of the partnership covers the relationship with the press on institutional issues and its brands in Brazil (Electrolux and Continental), management of the company’s corporate page for Latin America, crisis prevention, in addition to the development of the company’s corporate narrative in the region , which includes the Fensa, Mademsa, Gafa, Somela and Frigidaire brands.
This partnership consolidates our vision of acting strategically with a more integrated narrative on different PR fronts, applied both in campaigns and product launches, as well as in institutional initiatives, on topics such as sustainability, innovation and employer branding. We want to further strengthen the relationship with opinion makers and have more protagonism in Electrolux’s purpose, said Ana Peretti, Director of Marketing for Electrolux America Latina.
