It’s from the advertising of the 1990s that the most familiar jargons come – ‘Did you take it?’ – and songs, for example, that just the first chord is enough for someone to continue singing – ‘Danette, Danone, ready to eat, creamy (…)’. And it is from this source that, in recent years, some advertisers and agencies have been drinking for new campaigns.
A more recent example, the action created by D-Studio (Danone in-house composed by the agencies Oliver, Soko and VMLY&R) brought the protagonist of the film created, at the time, by the then Young & Rubicam. “Danoninho Ice is back. And I came back together.”
As well as that, there are other ‘returns’ both from the protagonist and from the campaign.
Embratel – DDD
Parmalat – Mammals
Danette – Gustavo Borges