The Qatar World Cup reached its defining moment on Sunday. And with complete coverage of all games from the first round, Disney stands out for delivering exclusive content, whether linear or streaming. The result of the work was demonstrated through the good audience figures achieved on cable TV, through ESPN, and on streaming, with growing public demand on Star+.
On the digital platform, the main point was the acquisition of rights to the highlights of the World Cup. With 5- and 15-minute compacts of each of the 64 matches in the tournament and the narration recorded by its narrators live during the games, Star+ was able to provide platform users with robust and on-demand content that would take that part away from subscribers. The best moments are available right after the end of the games, allowing the subscriber to have the experience of watching where and how he wants everything that happened in the best round, in a single place.
For Carlos Maluf, Head of Sports at the Disney Group, the possibility of following these World Cup compilations on Star+, with narration in Portuguese by the channel’s talent team, is a market differentiator for streaming. The executive still extols the originality that a product of this magnitude brings. He claims:
“Highlights form a powerful property for Star+. With it, fans can follow everything that happens in World Cup games without necessarily having to stop to watch the 90 minutes of all matches throughout the day. The ease of the offer allows us to offer differentiated content to subscribers and also attract new users to the platform. All of this through an exclusive program with our team of talents, which gain weight reinforcement from former players Zé Elias, Luís Fabiano, Silas, Amoroso, Djalminha, Fernando Prass, Fábio Luciano, stars who have already had the honor of wearing the green and yellow shirt, analyzing this material daily.”
On a linear level, the Qatar Cup has shaped ESPN’s entire programming. In the Brazilian National Team games, for example, the station produced live content for 19 hours throughout the days of the matches, with teams directly from Qatar, in Europe and in Brazil, producing a lot of information before and after the clashes.
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