Currently with 280 operations, the brand aims to open another 21 points of sale in cities in the interior of São Paulo
5sec, a French cleaning and maintenance brand, aims to expand its operations in the State of São Paulo. With 280 operations operating on São Paulo soil, the franchise expects to open 21 more new points of sale in different cities by the second half of 2023, generating an investment of BRL 6.3 million.
The brand’s cities of interest in the state of São Paulo are located inland and in Greater São Paulo, such as Araraquara, Limeira and São Carlos. The municipalities of Araras, Avar, Birigui, Embu, Franco da Rocha, Hortolndia, Itapetininga, Jacare, Mogi Mirim, Rio Claro, Santa Barbar dOeste, São João da Boa Vista, São Roque, São Sebastião, Sertozinho, Sumar, Taboo da Serra and Votorantim have spaces for the implementation of an Express operation.
Our expansion plan is focused on all city profiles, which have 5sec’s target audience, made up of consumers who see factors such as value and cost-effectiveness in taking their personal and household items to be cleaned at the laundry. We want to insert into other people’s culture and routine the importance of using a specialized textile service to guarantee and prolong the useful life of its pieces, explained the chain’s vice-president of Marketing and Sales, Alex Quezada.
