The partnership aims to encourage the adoption of conversational commerce between the businesses that are part of the platform.
Nuvemshop and Meta announced an initiative to offer entrepreneurs an online sales solution for customers, combining WhatsApp with e-commerce.
The companies, which have been partners for three years, aim to encourage the adoption of conversational commerce among the businesses that are part of the Nuvemshop platform, including small, medium and even large companies.
The strategy involves integrating Nuvemshop with various resources for Meta’s businesses, allowing shopkeepers to set up Meta’s products in a simple and optimized way, synchronize their presence on Facebook, Instagram and WhatsApp and create ads. In addition, the initiative allows merchants to create journeys aimed at converting via WhatsApp, through Meta’s advertising resources.
“The partnership will enable not only greater sales conversion, but also better service, after-sales and customer loyalty in a context in which consumers are hyperconnected. Thus, we encourage entrepreneurs to give a new meaning to messaging channels, which have great potential when used in conjunction with e-commerce, said Luiz Figueira, General Director of LATAM Platform and Ecosystem Development at Nuvemshop.
