Created in-house, the digital persona was born with the objective of bringing the consumer closer together
DNVB Forever Liss, a company that offers professional products for all hair types, introduced Lis: the brand’s digital persona.
“We were born digital and, as a result, we have passionate, loyal and very engaged consumers. In everything we develop, we listen to our audience for a co-creation process. With Lis it was no different”, explained Roni Magalhães, CEO of Forever Liss. “It represents our client’s lifestyle. We arrived at this persona based on data, listening to their requests and comments and bringing characteristics of the Brazilian woman. Lis is fun, spontaneous, hardworking and passionate about beauty”, he added.
According to the note sent to the press, the persona aims to talk to consumers, giving beauty tips, interacting in lives, youtube videos and, of course, teaching how to correctly use the more than 250 products of the brand.
In addition to the focus on relationships, the company explained that the digital persona marks a new moment for Forever Liss. With strong plans for expansion and growth, the company plans to expand its portfolio by also investing in skin care and beauty accessories.
“In an increasingly digital world, where the metaverse grows and gains strength, the fear of distance worries many people. Here, we have the strategy of always considering people first, we like and need this humanized, personalized contact, the attention that the customer would have when entering a perfumery or specialized store, for example. The universe of beauty brings this approach: each professional in the area is a friend, often a confidant. We created Lis to represent this figure”, said the CEO.
The company also has the project, Minha Loja Forever Liss, to be launched soon. The space, in addition to digitalizing the reseller and creating personalized stores for sales, will feature courses from the Forever Liss University, training and training new hairdressers.
“We have a big challenge ahead of us to show all the strength of the company. Our plan envisages increasing sales representation through new channels such as B2B, applications, assisted sales, marketplace and digital acceleration with strong content generation with influencers and loyalty programs. The company will grow significantly until 2025, when sales should reach around R$1 billion. We are looking at M&As and new partnerships as well”, concluded Roni.
