The internet is always bringing up a new meme of a person who, weirdly, looks a lot like someone from the past and would therefore be a time traveler. And it is based on this “skill” that Spaten is looking for its new influencers. After all, for a beer that has gone through time, nothing fairer than having influencers who have done the same.
With almost 700 years of history, the brand selected nine works from the past and now seeks out the lucky nine that most resemble them to present them with 700 Spatens for a year and toast with friends. GUT São Paulo, an independent global agency, signs the campaign.
To participate, simply publish a personal photograph in your own open profile on Twitter or Instagram along with one of the photos of the works selected by Spaten – all this tagging the profile @spaten_br (Instagram) or @spatenbr (Twitter), with the hashtag # SpatenNotOfToday. The winners will be chosen by the brand itself within the categories: similarity and creativity. The initiative runs from the 14th to the 20th of December.
And if everyone has already thought they looked like some old painting, some artists, actresses, actors and influencers have already jumped on the bandwagon, such as Fernanda Paes Leme, José Loreto, Ana Clara Lima, Camila Queiroz, Jeniffer Nascimento and Thiago Oliveira.
Joice Carvalho, head of marketing at Spaten, says:
“We want to show how Spaten has gone through time with actions that increasingly emphasize our brewing experience and expertise. All of this, bringing us even closer to consumers in a creative and unexpected way.”
Tiago Abreu, Creative Director at GUT São Paulo, says:
“The campaign starts from a recurrent social insight to present Spaten as a beer that has crossed the centuries – one of its main characteristics. The campaign is an invitation for the public to be part of this story.”
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