The campaign starts with a video manifest posted on Hana Khalil’s networks, where she reveals her new passion.
Paixo, a brand belonging to the Coty Group in Brazil, is continuing the campaign “Sensual ser voce” and invited influencer and former BBB Hana Khalil, influencer and model Lettcia Munniz and other internet personalities to raise the theme of self-love and self-acceptance on social media.
The campaign started with a movement by Hana, who published a declaration on her Instagram, through a manifesto video revealing her new Passion, after having created a certain amount of suspense regarding the identity of this new love. In the video, she says she is rediscovering love for herself and falling more and more in love with the person she is.
Beside her, the other personalities invited to the action follow the movement and invite their followers to contribute to the brand to reframe this concept through polls on their Instagram profiles.
Passion understands that sensuality does not have a single form, a stereotype. Each woman is sensual in a unique way. We want to be by their side at all times, so that they look at themselves, take care of themselves and fall in love with themselves every day, getting to know their body and its power better. Our objective is to show that sensuality comes from within, for oneself and not for the other, a way of feeling. Paixo seeks to give a new meaning to this word, commented Regiane Bueno, vice president of marketing for Coty in Brazil.
The sequence of the Sensual ser você campaign, conceived alongside Talent Marcel, will take place on the Instagram of the influencers and the brand, in December 2022.
