The campaign developed by DAVID shows common moments that are part of people’s lives
Lacta decided to honor small and simple attitudes in its Christmas campaign this year.
With the motto Christmas is in every little piece, the films developed by DAVID show common moments, which are part of people’s lives, under an affectionate look at the end of the year festivities. The stories presented in the campaign show different relationships that have something in common: the desire to do good for those you love. Each film presents the products in the brand’s portfolio as ideal options for gifting.
Our chocolates are part of our consumers’ daily lives, in small gestures of affection. No wonder our positioning conveys the message that every little bit brings us closer together and thus nourishes intimacy in relationships. This is what we want to portray in our campaigns, through stories that make our consumers see their families and friends, especially at Christmas, which is the moment we wait all year to live with the ones we love, said Fabiola Menezes, marketing director of chocolates from Mondelez Brazil.
The media plan features four films of 15, 10 and 6 with national airing on open TV (Rede Globo) and digital as Globo.com, UOL, HYRP and Retail. The brand also has an empathy at scale strategy focused on clusters and habits.
