A survey carried out by Mercado Ads, Mercado Livre’s advertising business unit, pointed to a high expectation of searches between special dates. In 2021, Black Friday, for example, heated up the shopping season and 54% of buyers in that period returned to Mercado Livre at Christmas. For this year, 90% of respondents will buy something online to give as a gift in December.
The survey, commissioned by Mercado Livre from the Ipsos Institute, carried out in August, reveals that the online search is part of most shopping journeys that occur in advance, starting even before Black Friday. E-commerce sites are preferred to start looking for holiday gifts. Of the respondents, 94% will do some online research to present at Christmas.
Mercado Livre has the largest audience among e-commerces, with more than 88.3 million unique users and 36 purchases per second on its platform. According to internal data, 53% of Brazilians declared that they have already switched brands because they were impacted by an ad on Mercado Livre.
Fabiana Manfredi, senior director of Mercado Ads, evaluates:
“That’s why it’s so recommended to make communications consistent with Mercado Ads’ advertising solutions. Product Ads, for example, help products stand out in positions 1 and 2 of search results, and on their own and competitors’ product pages. In addition, it boosts sales results – those who worked with Product Ads in December 2021 attracted 21% more new buyers compared to the three months before Christmas, and grew in revenue 2 times more compared to those who did not work with the tool to leverage your ads.”
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