The “Your voice in any reality” campaign, created by AlmapBBDO in partnership with CHICOOH+, is located at Av. Viscount of Albuquerque
Meta launched its metaverse campaign with the company’s first Anamorphic 3D.
The “Your voice in any reality” campaign, created by AlmapBBDO in partnership with CHICOOH+, is located on Avenida Visconde de Albuquerque, in Leblon, Rio de Janeiro (RJ).
For Bruna Murano, media manager at AlmapBBDO and who serves the Goal, the action sought to innovate in the media format and reached the streets as a result of the partnership between CHICOOH+ and the agency. We are already being impacted by brands abroad working on this strategy even harder. And Anamorphic 3D will become more and more common, she said.
The lenses produce unique effects that result in highly stylized images that impact the audience. This technique allows the point of view of a three-dimensional scene on a digital billboard, for example, to correspond to the point of view in real space, explained Chico Preto, CEO of CHICOOH+.
