The data was updated according to the new population estimates and will take effect on January 1
As of January 1st, Kantar Ibope Media will update the representativeness of the television audience point, based on the new population estimates. Currently, 1 point is equivalent to 1% of the surveyed universe in each measured square.
In 2023, 1 audience point in the 15 Markets regularly measured by the company will represent 268,083 households and 717,088 individuals.
See below the list of equivalence also for the other squares measured by the company:
Ancestral | Equivalence of 1 hearing point | |
Domiclios c/ TV | 4+ individuals with TV | |
15 Metropolitan Regions | 268.083 | 717.088 |
Where. So Paulo | 76.953 | 206.674 |
gde. Campinas | 8.280 | 22.506 |
gde. Rio de Janeiro | 49.547 | 125.405 |
gde. Belo Horizonte | 21.065 | 55.821 |
Where. Vitria | 7.171 | 18.904 |
Where. Porto Allegre | 16.400 | 40.253 |
Where. Curitiba | 12.001 | 32.177 |
Where. Florianpolis | 4.155 | 10.769 |
Where. Goinia | 9.189 | 24.817 |
Federal District | 9.735 | 27.871 |
Where. Salvador | 14.059 | 36.111 |
Where. Fortaleza | 12.572 | 36.279 |
Gde. Recife | 13.287 | 36.445 |
Where. Belm | 7.433 | 22.982 |
Manaus | 6.236 | 20.072 |
