The brand set up activations to announce the arrival of the feature in its catalog
Telecine prepared a series of actions to announce the arrival of the film “Top Gun: Maverick” in its catalogue.
Anyone passing by Avenida Paulista, in So Paulo, until the 26th, will come across a stylized bus stop with a showcase of “collectible” items of the character played by Tom Cruise, such as sunglasses, leather jacket and hat. helmet. In addition, the site will feature images and vignettes with scenes from the film and installed parachutes.
Another activation is a video that follows the reaction of the spectator who, without realizing it, has the help of a pilot to move his seat and simulate effects like those of the production.
In So Paulo and Rio de Janeiro, the public will still be impacted with activations for the launch in environments that could be settings for the feature. From the 23rd to the 25th, planes with banners announce the news on the coast of São Paulo on the beaches of Itanham, Mongagu, Praia Grande, So Vicente, Santos and Guaruj.
On the following weekend, from the 30th to the 1st, the action goes to the beaches of Rio, from Leme to Recreio.
In addition, anyone passing through one of the busiest airports in the country, Congonhas (SP), until January 3, will be impacted by the campaign to publicize the film through a LED tunnel located at arrivals.
