For the third consecutive year, the ranking prepared by HypeAdutor gave the title to the persona of Magazine Luiza
For the third consecutive year, Lu, from Magalu, ranked first in the ranking of the main virtual influencers on Instagram, prepared by HypeAuditor.
The study includes the 150 biggest virtual influencers in the world and evaluates the number of followers, the quality of the audience and the engagement rate on the social network.
In relation to the second place in the ranking, the character Nobody Sausage, Magalu’s virtual influencer has 1.7 million more followers on Instagram and, contrary to what the research shows with the data that 57% of these profiles are losing followers , Lu gained more than 340,000 followers this year and, currently, the influencer has over 32 million followers on her social networks.
Lu is a very consistent case. For us, this is one of the most important indicators, as it represents people’s interest in the character and the brand. But Lu’s relevance goes beyond the number of followers. It has the ability to generate engagement and visibility for the brand, which are very important factors in this construction and in the company’s communication and relationship strategies, said Pedro Alvim, senior manager of social networks and influence at Magalu.
This year, the influencer participated in her first international campaign and was featured in one of the teles in Times Square, in New York, in the United States. The action was carried out in partnership with Samsung for the launch of a new line of smartphones.
This month, Lu was invited by Marlia Gabriela to be one of the interviewees on her new internet show, “Gabi de Frente de Novo”. The meeting was made possible through mixed reality technology, which brings together the presenter and the real scenarios with the guest created virtually. It took about 45 days to produce the character’s 3D animation, which needed to be mixed with the program’s environment and setting with the presenter.
Lu manages to lead important conversations, mobilize the audience in favor of the brand’s themes and causes, in addition to publicizing the entire Magalu ecosystem and partners through its content, added the manager.
