In addition to the baby and the actress, the bank invited Ludmilla, João Gomes, Marcos Mion and their son Romeo to express their wishes for the next year.
Ita’s year-end campaign has a request for 2023: respect. For this, the bank repeated the 2021 dose and invited the baby Alice and the actress Fernanda Montenegro to star in the new play which, this time, was enhanced with other names.
To place the order, Ita includes names like Ludmilla, João Gomes, Marcos Mion and his son Romeo in the play that premiered this Thursday (22).
In the piece, signed by Africa, it starts with baby Alice looking at the camera and saying the word “respect”. Then, Fernanda Montenegro’s turn to say and, right after her, João Gomes, Ludmilla and Marcos Mion appear accompanied by Romeo, all saying the same word.
The dialogue continues with Fernanda questioning the baby about the other words, referring to the campaign launched in 2022, and the piece ends with Alice saying “without respect, they don’t exist”, followed by an orange screen with the Ita logo.
