Action allows the user to view the car in its different versions and colors
Hyundai and VidMob created an augmented reality filter where Instagram users can discover the new vehicle’s internal and external details.
Jan Telecki, deputy director of marketing at Hyundai Motor Brasil, comments on the strategy of showing the possibilities of the new SUV. “And present it in a modern way so that people can get to know the car,” he says.
Camilo Barros, head of partnerships at VidMob Latam, comments that augmented reality is already more than a big trend for the coming years. “It is an immense pleasure for us to be able to build an innovative case like this in partnership with a great brand. We are confident that these immersive technologies will become increasingly accessible – as shown in the recent announcement by Meta, the new name of the holding that owns the WhatsApp, Instagram and Facebook, with a focus on metaverses – and we are ready to meet this market need, as it was with Hyundai”, he says.
More than 65,000 people have already used the filter, which can be found on the brand’s Brazilian profile on Instagram. The action also included the participation of the Innocean agency.