The action was carried out in partnership with the Collective of Carma artists, from Pelotas, who took the action to the capital of Rio Grande do Sul
Unico carried out digital activations and in neighborhoods of the capital of Rio Grande do Sul, Porto Alegre, with the motto This Christmas, don’t give away your data as a gift, to alert and promote public awareness about the sharing of personal information.
Taking advantage of the Christmas shopping period, the company developed an animation for the online channels and took a totem with different models of gift papers bearing messages about data security, inviting the public to pack the souvenirs they had bought to gift their loved ones.
The action was carried out in partnership with the Collective of Carma artists, from Pelotas, who took the action to Rua dos Andradas and Praça da Alfndega, in the historic center of the Capital.
In practice, privacy remains a challenge for companies and individuals. In the second quarter of this year, 3.2 million Brazilians suffered some type of exposure. Information from RG, CPF, bank records, cell phone numbers and other documents that, in the wrong hands, cause great material damage. Many people believe that it is not possible to take an attitude about it, but technology can be seen as an ally in this process of control and data protection, and not just vile. Today, solutions that use facial biometrics to validate identity are the ones that offer the most security in transactions and accesses, said Mariana Marchi, branding director at Unico.
The actions are part of the “Privacy in Porto Alegre” campaign, started in October, which rescued stories that were part of childhood to elucidate concepts about data privacy.
